The Coca-Cola Foundation has also found it wise and ethically acceptable to support youth development. This is by enlightening them on the available opportunities they can venture in. The company uses mentors who influence the lives of the youths positively. Mentoring helps the youths to change the perspectives they may have about life which limits them from achieving their goals and visions. The company is ready to offer financial support to those youths that have development ideas. This becomes one way of eradicating poverty in the community. By empowering the youth, the issues of unemployment reduces. The company also creates employment opportunities. The first people to be considered are the locals so that they may appreciate the existence of the company in their area. This is also another strategy that the company enforces its corporate social responsibility to the society. It is one way of empowering the society (Lambooy, 2011).The company is also concerned with the empowerment of women. There has been a global campaign in need to empower women in the society because, in the past, women have been treated as inferior to men. Empowerment of women in the society is important because it helps in eradication of poverty in the society. The Coca-Cola company has seen it important that it should encourage women to be creative as well as innovative to the extent they can establish their businesses. The company is committed to ensuring that women engage in entrepreneurship activities which at the end of it all will create employment opportunities to the community around (Pradhan, and Ranjan, 2010).